2017 AICP Business Affairs Boot Camp

 

AICP Business Affairs Boot Camp

Monday, June 5th, 2017

Helen Mills Theater
137 West 26th Street
New York, NY 10001

Panels - 2:00pm-5:00pm
Cocktails - 5:00pm-7:00pm

A premium event

AICP Members - $125.00
Non-Members - $145.00

NO ENTRY WITHOUT TICKET.
AICP WEEK PASSES ARE NOT VALID FOR ENTRY TO BOOT CAMP EVENTS.

Online ticket sales have ended.

The AICP Business Affairs Boot Camp is an intensive three-session workshop designed to give production company and agency business affairs executives tangible insights that can be implemented at their company as soon as they return to their offices. All content has been developed and vetted - and will be presented - by some of the best minds in the industry.

This annual deep dive into issues affecting the business of production offers insights and advice on legal issues, best practices and much more.  This year, an emphasis will be placed on business issues impacting emerging platforms and fulfilling client expectations.

Session I – 2:00pm
Business Dynamics of Virtual Reality
Virtual Reality is a growing medium, with new advances and possibilities for consumer engagement happening every day. In just a short number of years the creative possibilities and technical capabilities have grown at an amazing rate. As this format changes the narrative landscape, what is the business model and value to marketers? Hear a group of leaders in the VR arena discuss how to make this nascent storytelling technique bring value to marketers. Topics will include project budgeting/funding, getting the client buy-in, and possible commercial revenue streams.

Moderator: Dustin Callif, Managing Partner Digital, Tool
Panelists:
Tim Dillion, Head of VR & Immersive Content, MPC
Aaron Luber, Head of Content Partnerships, Google VR Team
Varun Shetty, Director, Business Development, The New York Times


Session II – 3:15pm
ANA Production Transparency Task Force
The ANA has convened a task force to engage in fact finding to determine if transparency issues exist in production, on the heels of some explosive findings regarding transparency in media buying. This interim report is a sneak peak of their recommendations for marketers regarding production practices, prior to the release of the full report later this summer.  If you are following investigations in this area, or simply want to know what marketers may be doing to address their concerns, you do not want to miss this session. 

Presented By: Bill Duggan, Group Executive Vice President, ANA


Session III – 4:00pm
Lawyers On The Clock: Round VI
The ever-popular session takes a group of attorneys and asks them to do the impossible – address a legal issue in two minutes or less—and give some real takeaway tips.
Topics include:

  • Is that Online Content “Advertising”?
  • Fair Use in a Digital/Viral World
  • Sequential Liability – I Don’t Think It Means What You Think It Means
  • Double-Breasting and the DGA
  • Tell It Like It Is: Transparency & Social Media
  • Trust No One
  • Litigation Avoidance Strategies (or How Not To Get Your Butt Sued)
  • SAG Issues Online
  • Client Direct – Part I – The Dreaded Digital Master Services Agreement
  • Big Data (and What It Means For You)
  • Department of Justice Investigation
  • Client Direct – Part II – Live Action: Square Peg in a Round Hole

Moderator: Adam Cohen, Partner/Chair of the Intellectual Property Group, Kane Kessler
Panelists:
Douglas Emhoff, Partner, Venable LLP
Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz
Roberta Wolff, Esq.