Assembling Your Toolkit: Producing with AI
Assembling Your Toolkit: Producing with AI
Tuesday,
June 4th 2024 |
3:00 PM - 3:30 PM
AICP Week Base Camp - @Ease
1345 Avenue of the Americas, New York, NY 10105
Knowing the Toolkit: Generative AI Platforms for Production
Presenter:
Dustin Callif, President, Tool
As many come to the fore with offerings, how are the practical applications for GenAI coming into the day to day of filmmaking? In this presentation, Dustin Callif, President of Tool, will share recent AI projects with Under Armour, Starburst/DDB and Coca-Cola/Momentum. The focus will be on approaches to selling in AI projects, how to structure these projects for legal approval, creative/production learnings and the evolving role of creative production partners in support of advertising agencies and marketers being asked to develop “AI creative solutions".
