Jerry Krenach
Jerry Krenach
Yessian
Global Head of Creative Development
Jerry Krenach is Global Head of Creative Development at Yessian Music, an independently owned creative audio company based in New York, Detroit, LA, and Europe.
Before joining Yessian, he held the position of SVP, Global Music Production at Dentsu Creative, where he spent 14 years building and leading a highly respected music department. Other positions held include Partner, Head of Music Production at JWT, and serving as Music Supervisor for the Saturday Night Live House Band.
An accomplished musician, his career includes work as an arranger, producer, and drummer, having recorded with numerous artists, with performances at venues such as Carnegie Hall and Beacon Theater, as well as The Late Show With David Letterman.
Jerry has played a key role in shaping successful commercial music campaigns for brands such as American Express, Disney, and Verizon, as well as leading global campaigns for clients like United Airlines and Intel, projects involving intricate music production and recording processes with esteemed orchestras including the London Symphony Orchestra and the Vienna Philharmonic, respectively.
He is a graduate of Berklee College of Music, a voting member of the GRAMMYs, and has participated as a judge for the Clios, AICP, AMP Awards, and Music and Sound Awards.